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Gartner Cool Vendors 선정 !
Buttle Information Systems
Analysis by Olive Huang
Why Cool: Buttle Information Systems is a leading contact center customer service software vendor in Korea. It stands out in our search for Cool Vendors due to its deep understanding of Korea's contact center requirements, its effective go-to-market strategy to successfully target Korea's top banks and insurance companies, and a solid track record of successful implementation. The contact centers in Korea are technologically mature, but Korean companies tend to have localized requirements. Thus, Korea has been a very difficult market for many multinational contact center software vendors to penetrate.
The vendor directly competes with global CRM vendors (such as SAP, Oracle, salesforce.com and Microsoft), as well as with other Korea contact center software vendors (such as MPC, Bridgetec and Hansol Inticube). Buttle has built a very impressive client list in its strongest industry, financial services and insurance. Currently, over 50 financial institutions in Korea, including almost all the top banks, credit card companies and insurance companies, use Buttle's contact center software. Many of them use not just one, but many (if not all) products offered by Buttle to support their contact center operations.
Buttle offers a fairly complete total software solution — one that meets the requirements of most Korean companies' contact centers. The solutions include two core customer engagement center platforms for small and large organizations. The vendor also provides a range of supporting applications, such as Web chat (PriChat), KM (PriWay), contact center workforce management(PriView), voice of the customer (PriSat), contact center service analytics (CurrentPoint), multichannel campaign management (PriMax) and a strong multichannel contact center call routing engine (PriContact). Buttle also has specific contact center customer service products designed particularly for industries in Korea, such as for the finance and insurance, logistics, and public sectors.